Working collaboratively with our client’s team, our consultants adopted a Design Thinking approach, emphasizing understanding, observation, and defining a point-of-view. The high-level process involved two distinct phases:
Data and Insight Collection:
a. Leveraged previous learning experience research, enterprise personas, and templates
b. Utilized surveys, interviews (for empathy), and focus groups to extract key insights.
a. Conducted targeted sessions to seek participant validation.
b. Presented outputs to select stakeholder groups on personas and journeys.
c. Implemented follow-up surveys to address gaps in understanding and collect additional data points.
This iterative approach resulted in overall positive engagement and a willingness to share experiences, activities, and processes.